Hi, Society

john varvatos has single handedly (along with designers and a marketing team) re-tooled the converse company, turning them from your average hipsters sneaker of choice, to a commendable clothing line. with a new high fashion take on the company, varvatos is introducing converse to a whole new demographic, high society rich folk. for fall/winter 08, the line has taken a more subtle approach, softening the "rocker" appeal of seasons past. cool, confident and collected. take a look.