sugar cane jeans and company is a japanese based denim brand, implementing an eco-friendly blend of sweet sorghum (aka sweet millet or sugar millet), a grass that grows pretty much everywhere and is used to make animal feed and syrup, in the production of their jeans. sugar cane jeans also apparently have a slightly sweet smell, as well as the occasional "woody tuft" that pokes out. (i really don't know how comfortable that would be.) but along with its eco-friendly ingredients, sugar cane jeans and company also have an eco-friendly message. In their t.v. spots, which don't air in the u.s., they urge consumers to wear their jeans at least 3 times before washing, to clean them in cold water, to not use the drier and to forget about ironing. if you follow these directions eco will surely request you as a top friend on facebook, seeing as how everyone wants to be so amicable... this is a lot of trouble to go through for a pair of pants that apparently smell so good that you might find yourself chewing on them. but i figure if you go a few weeks without washing them the chewing will cease, quickly.
1 comment:
Ugh! Seven has eco jeans too..they used to have the whole denim department in Bloomingdales smelling like syrup :-/
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