Hi, Society

john varvatos has single handedly (along with designers and a marketing team) re-tooled the converse company, turning them from your average hipsters sneaker of choice, to a commendable clothing line. with a new high fashion take on the company, varvatos is introducing converse to a whole new demographic, high society rich folk. for fall/winter 08, the line has taken a more subtle approach, softening the "rocker" appeal of seasons past. cool, confident and collected. take a look.

Going Green, With Jeans

sugar cane jeans and company is a japanese based denim brand, implementing an eco-friendly blend of sweet sorghum (aka sweet millet or sugar millet), a grass that grows pretty much everywhere and is used to make animal feed and syrup, in the production of their jeans. sugar cane jeans also apparently have a slightly sweet smell, as well as the occasional "woody tuft" that pokes out. (i really don't know how comfortable that would be.) but along with its eco-friendly ingredients, sugar cane jeans and company also have an eco-friendly message. In their t.v. spots, which don't air in the u.s., they urge consumers to wear their jeans at least 3 times before washing, to clean them in cold water, to not use the drier and to forget about ironing. if you follow these directions eco will surely request you as a top friend on facebook, seeing as how everyone wants to be so amicable... this is a lot of trouble to go through for a pair of pants that apparently smell so good that you might find yourself chewing on them. but i figure if you go a few weeks without washing them the chewing will cease, quickly.

It's Pronounced Sock-A-Knee

like a phoenix risen from the ashes, saucony comes back from an almost certain death with these, the shad0w 6000. can these sneaks do what no other has done for saucony since the jazz's back in '98?... idk, we'll just have to wait in see. until then, kudos saucony. job well done.

Clae Achin'?

drool. clae recently released their summer '08 class of shoes. with a wide variety of styles and colorways, these sneakers are definitely ones to watch. and with prices ranging from $105 to $135, you'll have more than enough dough to purchase a matching t-shirt from american apparel.

"Everything Pops with Pringles"

if burberry of london had a lesser known equally hip younger cousin it would definitely be pringles of scotland, which actually out dates burberry by about 40 years. i actually began to pay attention to this line by mistake. bored one day last summer, i was looking up useless facts on the internet, while eating... you guessed it, pringles. i began doing intensive research on the snack food brand when i came across a clothing line by the same name. intrigued, i furthered my investigation on the oddly named clothing brand, and i began to like what was in front of me. its was a young urban twist on old world classics. ascots, toggle coats, blazers... i was hooked. too bad i can't afford this stuff right now. but one day...

If You Don't Like These, Then You Have Had a Lobotomy

nike will be launching the tight new fall ‘08 air structure triax pack made up of two colorways of the air structure triax: brown and grey. i just wonder when california is gonna pass a law letting people marry inanimate objects. More specifically, well made retro running shoes from the early nineties, cuz a brotha's in love.

Completely Unnecessary... But I Still Want It

louis vuitton just released these new towels and headbands. The towels come in white with LV lettering and pattern. meanwhile, the headbands and armbands feature a beige color with the same pattern.